Looking for a marketing research service to help grow your small business?

 

The Research Toolkit is designed to help you understand your greatest source of competitive intelligence.

Your customers.

Unlike other marketing research services, we give you the skills and templates so you can do your own research.

Easily measure what customers think about your products and services and use these new insights to grow your business.

We’re based in Melbourne but working with small businesses globally to grow understanding of customers.

Ready to get customer feedback?

Here’s everything you need to get started now

Ever wanted to get customer feedback? We’ve done the work for you, and created a ready-to-go survey that you can use right now. Surveys are customised for different types of small businesses – there’s sure to be one that’s right for your small business.

As seen in

marketing research services Hi, I’m Elyssia. We all know the stats about small business – it can be a tough gig!

​Developing a really good understanding of your customers – who they are and what they’re expecting of you – is critical to success.

By taking the time to understand your customers – their needs, their expectations, and their experiences with you – you can ensure the products and services you’re delivering encourage your customers to return, and make it easy to get new customers in the door.

​But getting formal “market research” or “user experience” research can be prohibitively expensive for a small business – especially in those early days. ​So the Research Toolkit is a marketing research service designed to plug the gap and give you the tools you need to start getting insights quickly and easily.

You can read more about how my journey started here, and learn more about my professional credentials here.

Download the ebook

Learn 33 ways to connect with your customers

 

Struggling to understand your audience? Wish you knew more about your customers? Written exclusively for small businesses, our latest e-book has 33 tips you can use right away to get fresh insights about your audience and grow your business.

Get it now

How I can help

Survey in a box

How happy are your customers? Easily find out with our Survey in a Box – customised for your type of business, it has everything you need to get customer feedback quickly and easily.

Get a Customer health check

Are your customers happy? Find out with our Customer Health Check

Free downloads

Free downloads including e-books and infographics to help you get practical customer feedback so you can keep doing what’s working, and fix what’s not.

Free survey checker

Got a survey written? We’ll give it a once over to make sure it gets you the insights you need. A fantastic survey makes for a great experience for your participants, and better data so you can make confident decisions.

Read our blog

Check out our blog where we reguarly write articles on everything from market research, focus groups, analytics through to general career advice and guidance.

Hands-on learning

Want to know how to get customer feedback? Head to the Research Toolkit Academy for short video tutorials to guide you through the process.

Our latest news posts

18 easy ways to get to know your customers

We love our customers (well, mostly!). As small business owners, they’re the centre of our world. We do our best to design websites to make it easy to find us. We create products and services to meet their needs. We price to manage competition (and put food on our...

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How losing my mum has made me a better person

Today is December 17th, 2017. Eight years since my mum died. And while her absence is particularly noticeable on days like today, life has this weird habit of marching on. 2009 started out innocently enough, but by the end of that year I was a totally...

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6 reasons why you need to listen to your customers

The benefits of a happy customer are pretty clear. They're more likely to purchase again from you, and they'll (hopefully!) recommend you to others. But how do you know if your customers are happy? By taking the time to listen to them. In this blog post...

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How to ask for customer feedback by email

You've decided it's time to hear more from your customers. You want to know how your customers are going and what more you can do for them in the future. You know these insights can really help you see what's working well, and what needs improving. So...

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How happy are your customers? Here’s how to find out.

You’ve been running your business for a while, and things are going ok but you don’t really know what happens after you make a sale. Were your customers happy? Disappointed? Indifferent? Sure, you may have customer reviews, but often feedback is at either end of the...

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