Looking for a marketing research service to help grow your small business?
The Research Toolkit is designed to help you understand your greatest source of competitive intelligence.
Unlike other marketing research services, we give you the skills and templates so you can do your own research.
Easily measure what customers think about your products and services and use these new insights to grow your business.
We’re based in Melbourne but working with small businesses globally to grow understanding of customers.
Ready to get customer feedback?
The Small Business Skills Summit is coming!
Professional development – learning new skills – is often something that gets put on the backburner. It takes time and can be massively expensive. But not anymore. The Small Business Skills Summit is coming! Featuring over 50 presenters and spanning 11 days, the summit will cover all the essential areas of business, with topics including business mindset, identifying the ideal customer, wellbeing, the business bottom line, mastering SEO, social media marketing and more. Attendees can pick and choose the presenters they wish to see, engage in question and answer forums, or enjoy the convenience of accessing information for three months after the event.The summit officially runs from August 6 to 16 and features a daily line up of presenters delivering their insight and expertise into the essential tools all businesses require. An event not to be missed!
As seen in
Hi, I’m Elyssia. We all know the stats about small business – it can be a tough gig!
Developing a really good understanding of your customers – who they are and what they’re expecting of you – is critical to success.
By taking the time to understand your customers – their needs, their expectations, and their experiences with you – you can ensure the products and services you’re delivering encourage your customers to return, and make it easy to get new customers in the door.
But getting formal “market research” or “user experience” research can be prohibitively expensive for a small business – especially in those early days. So the Research Toolkit is a marketing research service designed to plug the gap and give you the tools you need to start getting insights quickly and easily.
Download the ebook
Learn 33 ways to connect with your customers
Struggling to understand your audience? Wish you knew more about your customers? Written exclusively for small businesses, our latest e-book has 33 tips you can use right away to get fresh insights about your audience and grow your business.
How I can help
How happy are your customers? Easily find out with our Survey in a Box – customised for your type of business, it has everything you need to get customer feedback quickly and easily.
Free downloads including e-books and infographics to help you get practical customer feedback so you can keep doing what’s working, and fix what’s not.
Got a survey written? We’ll give it a once over to make sure it gets you the insights you need. A fantastic survey makes for a great experience for your participants, and better data so you can make confident decisions.
Check out our blog where we reguarly write articles on everything from market research, focus groups, analytics through to general career advice and guidance.
Our latest news posts
Do you remember the last time you had “too” much time on your hands? Me neither. Are you a juggler? Lots of balls in the air? Plenty of irons in the fire? Or more bluntly, lots going on at once? Me too. Regardless of what’s going on in your life, there NEVER seems to...read more
Have you turned 41 yet? Wait for it. A tipping point is coming. It’s inevitable and you can’t avoid it. And here’s how it goes. You’re at work. It’s someone’s birthday. Hooray! Cake! And they’re lamenting “I’m sooooooo old!” You politely enquire - How...read more
We love our customers (well, mostly!). As small business owners, they’re the centre of our world. We do our best to design websites to make it easy to find us. We create products and services to meet their needs. We price to manage competition (and put food on our...read more
The benefits of a happy customer are pretty clear. They're more likely to purchase again from you, and they'll (hopefully!) recommend you to others. But how do you know if your customers are happy? By taking the time to listen to them. In this blog post...read more
You've decided it's time to hear more from your customers. You want to know how your customers are going and what more you can do for them in the future. You know these insights can really help you see what's working well, and what needs improving. So...read more
You’ve been running your business for a while, and things are going ok but you don’t really know what happens after you make a sale. Were your customers happy? Disappointed? Indifferent? Sure, you may have customer reviews, but often feedback is at either end of the...read more