Looking for a marketing research service to help grow your small business?
The Research Toolkit is designed to help you understand your greatest source of competitive intelligence.
Unlike other marketing research services, we give you the skills and templates so you can do your own research.
Easily measure what customers think about your products and services and use these new insights to grow your business.
We’re based in Melbourne but working with small businesses globally to grow understanding of customers.
Ready to get customer feedback?
Hi, I’m Elyssia. We all know the stats about small business – it can be a tough gig!
Developing a really good understanding of your customers – who they are and what they’re expecting of you – is critical to success.
By taking the time to understand your customers – their needs, their expectations, and their experiences with you – you can ensure the products and services you’re delivering encourage your customers to return, and make it easy to get new customers in the door.
But getting formal “market research” or “user experience” research can be prohibitively expensive for a small business – especially in those early days. So the Research Toolkit is a marketing research service designed to plug the gap and give you the tools you need to start getting insights quickly and easily.
Learn 33 ways to connect with your customers
Download the ebook
Struggling to understand your audience? Wish you knew more about your customers? Written exclusively for small businesses, our latest e-book has 33 tips you can use right away to get fresh insights about your audience and grow your business.
How I can help
How happy are your customers? Easily find out with our Survey in a Box – customised for your type of business, it has everything you need to get customer feedback quickly and easily.
Free downloads including e-books and infographics to help you get practical customer feedback so you can keep doing what’s working, and fix what’s not.
Got a survey written? We’ll give it a once over to make sure it gets you the insights you need. A fantastic survey makes for a great experience for your participants, and better data so you can make confident decisions.
Check out our blog where we reguarly write articles on everything from market research, focus groups, analytics through to general career advice and guidance.
Our latest news posts
We’re one today! Here’s 8 things I wish I’d known a year ago – some good, some bad and one very ugly. If you’ve ever contemplated running a small business or launching a hustle that sits alongside a traditional day job, this one’s you!read more
So Instagram is a great way to showcase to the world your talents. But did you know it’s also a way to learn more about your audience? Here’s 19 questions you can ask of your followers using polls, emoji sliders and question stickers.read more
Isn’t it funny how as a kid, time drags. Then speeds up as we get older. One of the biggest challenges I hear from small business owners time – there’s just not enough. My latest article (which is quick to read!) has simple 10 ideas to save time for anyone with a small business and a busy life. Start getting time back now.read more
Have you turned 41 yet? Wait for it. A tipping point is coming. It’s inevitable and you can’t avoid it. And here’s how it goes. You’re at work. It’s someone’s birthday. Hooray! Cake! And they’re lamenting “I’m sooooooo old!” You politely enquire - How...read more
We love our customers (well, mostly!). As small business owners, they’re the centre of our world. We do our best to design websites to make it easy to find us. We create products and services to meet their needs. We price to manage competition (and put food on our...read more
You’ve been running your business for a while, and things are going ok but you don’t really know what happens after you make a sale. Were your customers happy? Disappointed? Indifferent? Sure, you may have customer reviews, but often feedback is at either end of the...read more